Selected Work

Proof the dial works.

Concept systems and client builds for law, medical, and hospitality — each one tuned for trust, clarity, and conversion before anything else.

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Best Practices

Scores reflect a live client build.

The Builds

Every project, dialed in to its own readout.

Dalia Simone website — modest fashion e-commerce concept with a cinematic golden-hour closet walkthrough hero
Calibrated — Modest Fashion
  • Cinematic closet-walkthrough video hero
  • Brand-voice motion moment
  • Illustrated fit & nursing guidance
Concept build

Dalia Simone

Modest-fashion e-commerce concept — a one-breath video walkthrough of a golden-hour wardrobe for a hero, a scroll-assembled brand-voice statement, illustrated garment-fit annotations, and a boutique-first structure built for a community that shops by trust.

Fashion E-Commerce Concept Build Video Hero Boutique Retail
Kestrel Funding Group website — commercial finance brokerage with full-bleed golden-hour operations hero and transparency-first structure
Calibrated — Commercial Finance
  • Transparency-first broker positioning
  • Cinematic operations hero
  • Compliance-clean disclosure structure
Concept build

Kestrel Funding Group

Concept site for a commercial finance brokerage — a full-bleed golden-hour operations hero, a “how we get paid” transparency band that turns the industry’s trust problem into the brand’s spine, and a disclosure-clean structure built for a regulated space.

Commercial Finance Concept Build Trust Architecture B2B
Atlantic Armory website — custom AR builder site with compliance-first structure and dark precision design
Calibrated — Custom Firearms
  • Compliance-first structure (ITAR, FFL, age gates)
  • Quiet-precision dark design system
  • Build-inquiry conversion path
Concept build

Atlantic Armory

Custom AR builder site in a charcoal-and-brass precision register — craftsmanship storytelling, honest lead-time and pricing signals, and the compliance layer most gun-maker sites are missing: ITAR notice, FFL-transfer explainer, age statements, and state-restriction handling built into the structure.

Custom Firearms Concept Build Compliance-First Dark Design
HD Installs website — low-voltage and smart-home installer site with real install photography
Calibrated — Low-Voltage Install
  • Trust-first local positioning
  • Real install-work gallery
  • Phone-first conversion path
Client build

HD Installs

Multipage site for a solo low-voltage & smart-home installer — cameras, access control, doorbells, and the structured wiring behind them — built around real job photography, trust-first positioning, and a phone-first path for NJ & NYC tri-state homeowners.

Low-Voltage Smart Home Client Build Local Service
Tikva Funeral Homes website — compassionate trust-driven Jewish funeral home design
Calibrated — Funeral Services
  • Compassionate trust hierarchy
  • Jewish tradition structure
  • Immediate-need conversion path
Client build

Tikva Funeral Homes

Jewish funeral home site built around compassionate trust — clear guidance for families in immediate need, tradition-forward structure, and a calm path from landing to arrangements.

Funeral Services Client Build Jewish Tradition Compassion-First
JB Life Coaching website — warm editorial multi-page life coaching design
Calibrated — Coaching
  • Multi-pillar service structure
  • Warm editorial identity
  • Consultation conversion flow
Client build

JB Life Coaching

Multi-page life coaching site built around warmth, credibility, and a clear path to booking — individual, family, teen, and business coaching organized for fast clarity and easy conversion.

Coaching Client Build Multi-page Lifestyle
David's Kosher Pizza website — appetite-first kosher pizza counter design
Calibrated — Food & Restaurant
  • Appetite-first food photography
  • Full scrollable menu system
  • Order & catering conversion paths
Client build

David's Kosher Pizza

Kosher pizza counter site for a Delray Beach family shop — appetite-first food photography, a full scrollable menu, and clear ordering and catering paths built for local search.

Food & Restaurant Client Build Kosher Dairy Local SEO
The Endocrine Center pediatric endocrinology website — trust-driven medical practice design
Calibrated — Medical
  • Specialty-practice credibility
  • Bilingual EN/ES structure
  • Appointment conversion flow
Client build

The Endocrine Center

Pediatric endocrinology practice site built for trust and local search — specialty credentials front and center, bilingual structure, and a conversion path built around the consultation call.

Medical Client Build Bilingual Specialty Practice
Cedar & Hearth Law regional estate planning law firm website
Calibrated — Legal
  • Warm regional trust tone
  • Estate planning clarity
  • Family-first positioning
Concept design

Cedar & Hearth Law

Regional estate planning firm concept built around warmth, local roots, and family-first trust — an editorial layout that makes a personal attorney feel approachable and credible.

Legal Concept Estate Planning Regional
The Linden House boutique hotel website — editorial coastal design
Calibrated — Hospitality
  • Immersive editorial hero
  • Soft-luxury visual tone
  • Direct booking flow
Concept design

The Linden House

Boutique hotel concept built around an editorial coastal identity — soft-luxury visuals, immersive hero, and a streamlined path to booking for a discerning traveler.

Hospitality Concept Editorial Booking Flow

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